Hal was a New Yorker’s New Yorker. He wasn’t into trends. He didn’t do yoga, didn’t sip oat milk, and definitely didn’t “snack mindfully.” Hal ate chips. Loud, crunchy, Kettle-Cooked Chips that tasted like something. He liked bold flavors, strong coffee, and Mets radio on in the background.

He liked his Seltzer sharp, cold, and preferably in a bottle that might explode if you looked at it wrong. Flavor? Optional. Bubbles? Mandatory. The kind that makes your eyes water. “If it doesn’t fight back, it’s just water,” he’d say.

Hal didn’t invent the chip, but he definitely made it better. Kettle-cooked, loud as a subway at rush hour, and pairs perfectly with your favorite neighborhood deli sandwich.

Now, we make seltzer and snacks the way Hal would’ve demanded: bold, brash, and born in New York. No fluff, no fillers, and no “lite” anything. Just full-flavored beverages and bites that don’t apologize — just like Hal.